5 Social Media Tips for Small Businesses
Small businesses may not have as much funding or history as large conglomerations, but they can still level the social media playing field by managing their brand, being creative, targeting the right audiences and staying on track. Expand your online reach and build your followers with these social media tips for small businesses. Stay Consistent Consistency is vital in social media. Your messages should align with your business goals, mission and vision. Your messages should [...]
How to Define Your Target Audience in 4 Easy Steps
Even the most creative marketing campaigns will fall on deaf ears if you fail to target the correct audience for your concept. Learn to define your target audience with 4 easy steps. 1. Define the Problem You Solve Before you can define your target audience, you must define the purpose of your product. Understand exactly what problem (also known as a "pain point") your product or service solves and understand it innately. Some questions to [...]
5 Leadership Tips from Successful Business Leaders
1. Be Data-Drive and Creative "Nowadays everyone wants to be data-driven. Thatâs great but your competitors will have the same data, so youâre all going to come to the same conclusion. Thatâs why you always have to infuse some element of creative thinking.â - David Silverstein, CEO and founder of Colorado-based consulting firm BMGI (via Entrepreneur) 2. Ask "Why?" The most awe-inspiring companies begin with a great leader who regularly asks herself âWhy?â - Simon [...]
3 Tricks to Staying Focused at Work
There are some weeks where staying focused at work isn't a problem, then there are others wherein the hours seem to drag along. These three tips will help you turn those daunting tasks and endless unmotivated days back into productive and efficient progress. Manage your time wisely This trick sounds like common sense, but there is a science to managing your time for productivity. In order to stay focused, you have to allocate time purposefully [...]
Is Coaching a Candidate a Good Idea?
In todayâs fast-paced world, most companies simply donât have that much time to dedicate to recruiting and hiring. Although employees are the backbone of any organization, companies often end up with a haphazard process of finding and hiring top talent. In most cases, this occurs through no fault of their ownâfinding good employees is hard and even with the help of recruiters, companies can still end up with bad hires. This, then, becomes an opportunity [...]