How to brand your company well among your employees
Internal branding is a big deal. While companies invest overwhelming sums of money into external PR campaigns, they seem to ignore internal PR and no zero effort to brand the company among their own employees. And this is a critical mistake. Numerous studies show that 92% of people trust the opinion of their friends and family much more than they trust advertising and paid marketing campaigns ā and guess who stands behind this word-of-mouth marketing? [...]
How to Preserve Institutional Knowledge and Prevent Brain Drain
Brain drain is a situation where organizations are faced with older staff leaving and retiring at a faster rate than new employees reach equivalent levels of skill and expertise. This can be a problem in organizations of all sizes. While especially relevant to fast-scaling startups who often outpace their own ability to onboard effectively, brain drain impacts even massive companies with tens of thousands of employees. Preventing knowledge loss often means creating preventive strategies, effectively [...]
How to set the right KPIs for your employees
āBusiness! Business! Numbers!ā This quote from āThe Lego Movieā reflects the idea of KPIs perfectly. In order to keep the business growing, everyone on a team should know whatās going on in the company right now and what has to be done next. But if a manager says: āWe have to do better next month!ā it can be understood in a dozen different ways. Should we do better in terms of motivation? Does it mean [...]
4 Tips on Getting Actionable Employee Feedback
This is a guest post from Ashley Wilson. Ashley is a digital nomad and freelance writer from San Diego, California. When she is not busy baking cupcakes, Ashley loves writing about business, digital marketing, and finance. Connect with Ashley via Twitter @ashleygwilson. Most businesses understand the value of getting customer feedback, but many are missing out on a much more valuable source of actionable intelligence: their own employees. While customer feedback is important, it often [...]
How to Implement Strategic Talent Management
Managing a workforce over time, as organizational needs change, is one of the most difficult jobs handled by HR. Strategic talent management is the process of optimizing recruitment, hiring, and internal development in line with business goals and needs, so that the workforce is always ready to meet those goals. Although many HR teams donāt implement talent management beyond the basics of acquiring, hiring, and retaining skilled individuals, strategic talent management can offer a great [...]